From the Burning Man desert comes the Spring Summer 2018 Main collection from DIESEL that encourages people to express their own style by combining unlikely pieces to create a unique look.
“I wanted to mix everything up,” explains Artistic Director Nicola Formichetti. “The rock and the sport, the classic and the formal, taking the Diesel DNA and making something cool and carefree.”
Bright colour meets utility this season, inspired by the festival style and throw-it-on boy/girl easiness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches. A colourful sporty attitude modernizes tops, tanks and sweatshirts, giving them a gender-neutral turn for an effortless and inclusive statement.
Denim is an essential part the collection, which when combined with apparel, creates an attitude that is central to the line.
The famous archive Diesel ‘Cookie’ logo, previously only used in advertising, appears for the first time on clothes as a scratched-out treatment and on denim as repair tape, transforming the past into the future.
For more information about DIESEL’s SS18 collection, contact Diesel@4elementsmedia.com