DIESEL together with Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman and more present – HAɄTE COUTURE, the more hate you wear the less you care.
We have all been victims of negativity and criticism on social media. The truth is this: the more you expose the hate you get treating it with irony and irreverence, the less power it has to cause harm. Ha
ute Couture – a unique collection designed to do just that: disempower hate. We took some of the hate Diesel received as a brand, like “Diesel is Dead” and “Diesel is not cool anymore” showing them with pride and turning them into unique items.
Then, because no one gets more hate than the celebrities and names we follow on social media, we are kicking this campaign off with a group of polarizing global personalities including Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini.
They chose some of the worst comments they have ever received, and we have designed exclusive Ha
ute Couture items for each of them.
This limited edition collection will be available from October 2018 in select South African Diesel stores.
For more info on this campaign or collection, contact email@example.com