Urban Decay’s Cape Town takeover

In August, the Mother City’s landmark, Table Mountain, glowed purple as international cosmetic brand Urban Decay Cosmetics opened its doors at the V&A Waterfront. The brand’s newest freestanding store in South Africa opened to the public on 19th of August, with the media launch the evening before. The arrival in the Mother City called for…

Urban Decay brought the heat to Reunion Island

Travel enthusiast and 4Elements Media owner Lorinda Voges, alongside 10 other influential wander women took to Reunion Island in July for an unforgettable experience with international beauty brand Urban Decay. Award winning African Blogger, Aisha Baker, radio presenter, Tumi Voster and stylist to the elite, Kefi Mabote were amongst the lucky travelers. Their followers and fans…

4EM’s Favorite Skin Care Products

When it comes to skin care, we know that some of our beauty clients know best. In fact, the team at 4EM has learned a tremendous amount about beauty and skin care since we started working with well-known brands. In fact, we have been brought up to speed on all the latest products to addressing daily…

PanzerGlass launches in South Africa

Did you know that 7% of all smartphone owners have broken their screens while taking a selfie? Are you one of the unfortunate 7%? Think ahead – protect your screen with PanzerGlass. Tired of strangers looking over your shoulder when using your smartphone? Keep your conversations private with PanzerGlass Privacy Screen Protection. The privacy filter ensures…

#LorindasWorld on Solo Traveling

To many people’s disbelief, I am a born introvert, despite working in public relations. When all’s said and done, I need to be alone to recharge. So, when I can relax, away from the hustle and bustle of life and my day-to-day routine, being alone is normally the best gift I can give myself. Add solo…