4EM’s practice areas are designed to raise our clients & brand, sales and bottom-line results. We implement powerful, proactive and passionate media relations efforts in traditional and new media avenues and offer a comprehensive range of integrated marketing services to meet the unique needs of every client.
We maintain outstanding relationships with some of the biggest stars in entertainment, sports, and popular culture.
Our expertise allows us to match the right celebrity to your event, brand, service, or product. 4EM also specilizes in digital media and influencer collaboration. We expertly assists brands to amplify their messaging and deliverables across the spectrum of new media platforms.
4EM’s talent are the influencers of the digital age. Each is selected for their extensive reach, prowess in their chosen field and astute brand positioning. These influencers develop next-generation content across various sectors which is seen, shared, and liked worldwide.
Our celebrity sponsorship & PR branding capabilities include:
We understand what it is clients need and where we’d like them to be and, as with brand PR, we work backwards from there.
The difference here between personal PR and brand PR is that not every brand has a story worth telling, but every person is who they are for a reason – something made all the more interesting when that person has done, is doing or has achieved something interesting, inspirational or indicative of their talent.
Personal PR is much more than getting somebody in the media – once you know how, this becomes scarily easy, you could be ‘famous’ by the end of the day if you had the inclination. Personal PR, to us, is about getting the right people the right opportunities to keep doing what they do best.
Our services include:
We develop online, print and broadcasting plans that are driven by branding strategy, focused on encouraging target audience behaviours and grounded in the business objectives.
4EM creates rumour around brands through our successful execution of events. We currently manage several ongoing events for our clients, and are equipped to conceptualise, develop and manage a variety of launches and promotional events.
We can assist you with:
The reputation of a person, business or organization is often one of its valuable assets. We assist in the development and execution of targeted programs in times of crisis or in response to sensitive situations.
From campaign and brand management to strategic planning, we use the tools that are most effective for your campaign. We produce integrated marketing campaigns that drive value and help clients grow brand awareness.
4EM empowers brands to reach target audiences through proactive product placement.
Our expertise enables us to help products break through the clutter in a crowded, distracted market. Seeing a product in a magazine, television show or movie directly influences consumer opinion and increases buzz and sales.
Our product integration & PR capabilities include:
Visual content is increasingly important for communicating in the digital age. Infographics or data visualisation tell stories through data using the medium of effective, intelligent and transparent graphic design. Infographics take complex ideas and statistics and distil them down into digestible, often beautiful and irresistible forms which can drive search results, encourage sharing and provoke deeper levels of engagement.
We create strategic video influencer programs for brands. Our client-centric approach combines the experience and expertise of an MCN with brand marketing, paid, earned and owned media, buying and planning, talent buying, and content development to deliver custom programs that align to clients’ business objectives.
Over the years, we have helped our clients stay ahead of the competition by combining traditional tools, such as media relations, thought leadership and advertising, with targeted digital communications and analytics. The goal of our B2B communications programs is to position our clients as not only the best choice, but the inevitable choice.