Diesel has chosen the V&A Waterfront to debut its new retail design concept in South Africa and celebrated with an exclusive in-store event.
The new concept perfectly captures the expression of the brand’s alternative to luxury positioning. Guests were spoilt with a selection of beautifully crafted footwear and accessories, iconic fashion garments and of course, a wide selection of denim, where the emphasis is on the quality and mastery of the brand.
Guests included tattoo model Shane Burnell, artist Ani Kuni and stylist Sian Bianca Moss all wearing Diesel’s latest collection as well as actress Tanya van Graan, Afternoon Express Presenters Daniello Aquisto, Jeannie D, singer Jimmy Nevis, TV Presenters Katlego Maboe & Tracy-Lee Rosslind.
Italian styled canapé food was served while Fluer Du Cap provided the wines, and additional beverages were provided by Grant’s Whiskey & Hunters Extreme BOLD, as an added element to the event Diesel offered live tattooing by Gareth Doye Tattoos and a barber shop by Edge for Men as part of the experience.