GLAMPALM SOUTH AFRICA LAUNCHED HIGH-END HAIR IRON FOR THE MILLENNIAL MARKET

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Glampalm SA, luxury Korean-based hair styling company, launched a savvy multi-functional tool targeted at the sassy millennial generation in September 2016. Unlike competitors on the market, the Stylerush tool was completely designed & assembled in South Korea, ensuring impeccable quality with an incredibly affordable price tag of RRSP 1,799.

There was no comparison on shelf that offered the technology you get for the price you pay. A world class professional hair tool, with all the high-end functions, but at almost R1000 cheaper than competitors. The flat iron allowes consumers to change up their look in minutes, quickly straighten, curl or instill waves. Go from desk to drinks or dinner to dancing. All hair types can be styled on the go with Stylerush.

“We wanted to give our clientele versatility and assured quality, all from one singular device. Also, it is not made in China like most other tools in the trade. A Korean product from start to finish, and that will tell you a lot about the quality” said Ria Algoo Director of Glampalm SA.

Who:

Media, Bloggers and Influencers.

What:

We sent top journalists, bloggers and influencers the Glampalm press kit and invited them to review the styling tool. Top magazine journalists received the tool to include in their beauty pages.

Outcomes:

Create conversation on social media platforms.

Spark a conversation between influencer and the public.

Create awareness around the new Stylerush brand.

We received stellar product reviews and placement in all the top glossy magazines as well as from bloggers.

You can find Stylerush on loot.co.za and takealot.com.

Client:
Hairlooms