INTERNATIONAL BEVERAGE BRAND MOKAÏ LAUNCHES NEW PINK APPLE FLAVOUR

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In September 2016, 4Elements Media was hired by CULT to assist them in generating buzz for Danish spirit cooler MOKAÏ and to assist in creating a recognisable national brand. MOKAÏ is a heavenly vodka infused spirit cooler with caffeine that will savour your taste buds and keep you fresh. MOKAÏ’s eye catching labels are designed to match the colourful tastes of life.

You had a choice between the sweet taste of Elderflower, Blueberry and Forrest Berry. In November, just in time for Spring / Summer 2017 MOKAÏ launched their Pink Apple range. MOKAÏ Pink Apple has the flavour of pink apple and strawberry. It’s a sweet and dry tasting vodka infused drink with a refreshing taste and a strawberry finish.

MOKAÏ Pink Apple has a completely pink universe of its own designed to draw max attention to MOKAÏ and comes in a chic bottle design with a great taste. MOKAÏ Pink Apple.

Who:

Media, Bloggers and Influencers.

What:

To celebrate the launch of the new Flavour, 4Elements Media hosted a launch event at The Deck Rooftop Bar at the Cape Quarter on the 18 November.

Outcomes:

Create conversation on social media platforms.

Spark a conversation between influencer, brand and the public.

Create awareness around the new flavour.

We received stellar product reviews and placement in all the top glossy magazines as well as social media.

For more information about MOKAÏ please email press@4elementsmedia.com

 

Client:
Mokai
Date:
Mokai