GLAMPALM SOUTH AFRICA LAUNCHED HIGH-END HAIR IRON FOR THE MILLENNIAL MARKET

Glampalm SA, luxury Korean-based hair styling company, launched a savvy multi-functional tool targeted at the sassy millennial generation in September 2016. Unlike competitors on the market, the Stylerush tool was completely designed & assembled in South Korea, ensuring impeccable quality with an incredibly affordable price tag of RRSP 1,799. There was no comparison on shelf…

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CARALISHIOUS LAUNCHES COCONUT MILK ICE-CREAM

Caralishious Coconut Milk Ice-Cream, the low carb, sugar-free, dairy-free, vegan, high-in healthy-fats dessert launched in 2016! Developed by health guru Cara-Lisa together with Paul’s Homemade Ice-Cream, this healthy dessert is truly a dream come true for all of the health fanatics out there! As a health enthusiast herself, Cara-Lisa knows and understands just how difficult…

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VICHY IDEAL SUMMER SUN CARE CAMPAIGN

The event was an opportunity for this internationally-renowned skin care brand to announce their brand new ambassador, former Miss SA 2015, Liesl Laurie, with a particular focus on sun care protection through their Idéal Soleil range and the 3-in-1 Tinted Anti-Dark Spots Care SPF50+. WHO:  Guests included TV Presenter ProVerb, media mogul Jenny Andrew, Actress Kat Mohoaduba, Ranaa Patel from Sunday Times Fashion Weekly, some of SA’s top beauty editors…

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Diesel V&A Waterfront

Diesel has chosen the V&A Waterfront to debut its new retail design concept in South Africa and celebrated with an exclusive in-store event. The new concept perfectly captures the expression of the brand’s alternative to luxury positioning. Guests were spoilt with a selection of beautifully crafted footwear and accessories, iconic fashion garments and of course,…

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SWEAT 1000

4EM has earned media and brand exposure of over R11.7 million in the media for fitness brand SWEAT1000. This AVE value was based on effectiveness of the ambassador program we created for them and the media exposure they have obtained during the year we worked on their brand.

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