Urban Decay’s Cape Town takeover

In August, the Mother City’s landmark, Table Mountain, glowed purple as international cosmetic brand Urban Decay Cosmetics opened its doors at the V&A Waterfront. The brand’s newest freestanding store in South Africa opened to the public on 19th of August, with the media launch the evening before. The arrival in the Mother City called for…

Winter Skincare with Vichy

Your wardrobe shouldn’t be the only thing that changes with the seasons. As summer turns to autumn and autumn turns into winter, and—well, you get the idea—your skin care routine needs a change as well. Now is the time to pack away the lightweight formulas and replace them with richer, more indulgent products which are…

4Elements Media Appoints Aloe Unique As A New Client

We proudly announce that 4Elements Media has been appointed to handle the PR and Social Media for the South African skin care brand Aloe Unique. Get to know the better Aloe! Aloe Unique combines the best of ancient and modern technology, and is the first range to blend vitamins with ecologically-harvested Aloe Ferox (Cape Aloe) plant ingredients. The brand is a family-run business…